The Daily Brew

**Disclaimer: This project is a creative mockup and is not associated with any real client. It was developed purely for portfolio purposes.**

PROJECT OVERVIEW

Brand: The Daily Brew (Coffee subscription)

Industry: Food and beverage

Copy type: Promotional email

Goal: To encourage first-time customers to subscribe to The Daily Brew and get their first month free. Drive conversions by providing a limited-time offer.

Introduction: The Daily Brew is a coffee subscription service. They are reaching out to first-time customers to subscribe and get their first month free as a trial offer.

CHALLENGE

The Daily Brew wanted to reach out and target new customers who have viewed their subscriptions yet have never purchased from the brand itself. They wanted to position their brand as a convenient and tasty solution that provides customers with good-quality coffee beans. The main challenge was to hook them and convert them to subscribe as the offer only lasts for 72hours.

MY STRATEGY

When coming up with a strategy to write for this project, my goal was to drive conversions, yet I wanted to make sure I didn’t push the reader, thinking that the email was trying to be a pushy salesman. I made sure I highlighted different points on how the reader was going to benefit from subscribing to The Daily Brew, addressing pain points, highlighting benefits and guiding them exactly how they can get it.

Subject line: Freshly roasted coffee beans delivered to your doorstep

Preview text: Too busy to go out and get your coffee beans? What if they came to you instead?

(Click on the picture to view the full design)

Copy Highlights

Screenshot of promotional message for The Daily Brew coffee subscription service, addressing the inconvenience of running out of coffee beans, offering a solution with monthly deliveries. Includes a 'Subscribe & Save Now' button.

Opening paragraph

I decided to paint a picture using emotions in my words to highlight common pain points faced by the reader. I wanted to highlight how it feels to run out of your coffee and needing to run to the grocery store at the very last minute.

Then, I continued to paint how it would feel to not go through all that hassle and have fresh, good-quality coffee beans delivered right to you.

The call-to-action used in the opening section drives the reader to take action by telling them that when they subscribe, they save.

Screenshot of the mockup featuring the Why Us section for The Daily Brew coffee service highlighting benefits: home delivery, customized roast, 24-hour fresh roasting, and ethical sourcing from small farms, with a subscription offer.

Benefit to customers

I used this section to convince customers why The Daily Brew should be their go-to solution. It highlights how the customer wins in every angle. I turned pain points into benefits for the customer.

For example:

  1. Delivered to your doorstep is a solution for the pain point of last-minute grocery runs.

  2. Customised to match your ideal roast highlight personalisation for each customer’s taste buds.

Promotional offer for a coffee subscription with a free first month trial.

Converting customers without pushing

I love nudging readers in the right direction. They have a problem, and your brand just needs to solve it and position itself well.

I used rich words to highlight what it feels like to sip on fresh, high-quality coffee without ever worrying about running out.

That is followed by a call-to-action where I am telling users to claim their first free month and decide for themselves. The lesser the commitment, the more likely people are going to be willing to buy from your brand. The goal is to get them to take that first action.