Your emails or landing pages should reflect your brand’s authenticity and connect directly to your target audience.

Not sure how to do that?

Start here 👇🏼

My packages

  • Open envelope with pink and red hearts floating out for The Love Letter Series or also known as my Email Sequence Copy Package.

    The Love Letter Series

    Strategic email sequences that are built around your brand and speak directly to your audience to connect and convert.

  • Illustration of a red watering can with a heart symbol, pouring out blue water symbolising nurture for Nurture on Repeat or also known as my monthly retainer email copy package

    Nurture On Repeat

    No more worrying about ghosting your email list anymore because I’ll have copy ready for you monthly.

  • Illustration of landing pages for my landing page copy package

    Landing Page Copy

    Need a short-form landing page that packs a punch or a long-form landing page that tells a story? Let‘s craft a landing page that does both.

  • Illustration of a blue rocket launching for the Ready Set Launch series or also known as my launch package for both email copy and a landing page.

    Ready Set Launch

    Launching a product without a landing page or email sequence written for you yet? Let me write you copy that connects and converts.

  • Illustration of a person examining a document with a magnifying glass, highlighting a checkmark in pink for The Refine & Align series or also known as my Copy Audit package.

    The Refine & Align

    Not sure what mistakes you’re making in your copy or how to improve them? You can still DIY your copy but this time with a little guidance.

  • Illustration of a pink hand holding a vintage telephone receiver against a black background for The Clarity Call or also known as my 60-minute strategy and guides call service.

    The Clarity Call

    The kind of call that equips you with the right strategies to move forward with your email and landing page copy.

My favourite analogy when thinking about brand copy

Imagine putting on your fanciest clothes, spraying your most expensive perfume, and getting all dolled up to go to a party where nobody knows you. You get there and the moment you start speaking, you realise nobody is paying attention to a word you say. That’s because you’re speaking a language no one understands.

Now, bad copy is just like that. It’s like speaking a foreign language to a crowd that doesn’t understand a word you’re saying. No matter how aesthetically pleasing your brand may look, your copy is where the substance lies. You need to communicate that effectively to get your customers to convert.

So take a moment and ask yourself, is your copy saying the right words to the right audience in the right way? If it’s not, then I can help you write copy that not only connects your brand with your target audience but also builds a lasting relationship with them that they’ll never forget. 


That’s the secret to an authentic brand.

  •  If you’re looking for specific email sequences that are missing from your brand messaging, such as welcome, abandoned cart, lead nurturing, reengagement, product launch, or promotional sequences, then this package is for you.

    Perfect for course creators, coaches, solopreneurs, and small business owners in the creative or SaaS industry.

    What’s included:

    • My intensive Know Your Brand questionnaire.

    • 3-7 email copy documents in Google Docs (quantity of emails may vary depending on the project scope).

    • Each email includes: Subject line, preview text, body copy, and CTA.

    • Timeline: 10 business days.

    • 2 revision rounds.

    • A Zoom handoff call where I will walk you through the copy documents.

  • This package is for you if you want monthly email copy and strategic planning done for you. Your email list will always have content from your brand to look forward to in their inbox on a monthly basis. 

    Perfect for course creators, coaches, solopreneurs, and small business owners in the creative or SaaS industry who need ongoing support with maintaining their email list.

    What’s included:

    • My intensive Know Your Brand questionnaire.

    • Up to 8 email copy documents in Google Docs/month (may vary according to project).

    • Each email includes: Subject line, preview text, body copy, and CTA.

    • Monthly Zoom call for strategic content prep and planning.

    • Timeline: Delivered in batches every 30 days.

    • 2 revision rounds.

  • Whether you need a short-form or long-form landing page, this package is for you. For short-form landing pages such as lead magnets, waitlists, and freebies, they’re simpler and direct to the point for maximum clarity. 

    Whereas, for long-form landing pages such as product launches, promotions, and sales pages, they’re led with storytelling while still focusing on persuasion and clarity to get readers to convert, 

    Perfect for course creators, coaches, solopreneurs, and small business owners in the creative or SaaS industry who need specific content for a product launch, to capture leads or more.

    What’s included:

    • My intensive Know Your Brand questionnaire.

    • 1 short-form or long-form landing page copy in Google Docs.

    • Clear formatting with sections, headlines, and CTA.

    • Timeline: 7-14 business days, depending on the project scope.

    • 2 revision rounds.

    • A Zoom handoff call where I will walk you through the Google Doc.

  • Are you looking to launch a new product, but you haven’t written your landing page or email sequence copy yet? Then this package is for you because I’ll be writing strategic copy filled with clarity, flow, and persuasion to convert your target audience to loyal fans. 

    Perfect for course creators, coaches, solopreneurs, and small business owners in the creative or SaaS industry who are launching a new product.

    What’s included:

    • My intensive Know Your Brand questionnaire.

    • 1 landing page copy in Google Docs - with clear formatting.

    • 1 launch email sequence copy in Google Docs (4-7 emails).

    • 30-minute strategy call to brainstorm and discuss direction.

    • Timeline: 18-20 business days.

    • 2 revision rounds.

    • A Zoom handoff call where I will walk you through the Google Doc.

  • A review of your current email or landing page copy + a breakdown of what is working and what isn’t, along with suggestions for improvements that can be implemented on your own with ease. 

    Perfect for solopreneurs or small business owners in the creative or SaaS industry who want to DIY their copy because they already have a good base, but want to fine-tune it further for better conversions.

    What’s included:

    • A review of your current landing page or email sequence copy.

    • Written notes of what’s working and what isn’t + suggestions for improvements.

    • Timeline: 4-5 business days for reviewing, then our scheduled feedback session.

    • A Zoom walkthrough of all my suggestions and how you can implement them.

  • A 60-minute brainstorming session with your copywriter bestie that’s going to leave you with so much more clarity, understanding, and enlightenment on what to do next when getting started with email and landing page copy.

    Perfect for solopreneurs or small business owners in the creative and SaaS industry who want to strategize and get clarity on how to nail brand messaging.

    What’s included:

    • My intensive Know Your Brand questionnaire.

    • Timeline: Once the form is filled out, you can book a call within 3-5 business days.

    • A 60-minute Zoom brainstorming session where I guide you on your messaging and funnel strategy.

    • Follow-up email with summarised notes.

How I can help you build an authentic brand

Book Your Consultation

From Inquiry to Inbox - What to Expect

  • 01. Discovery call

    Once you’ve completed the inquiry form submission, I like getting on a quick discovery call to get to know each other and dig a little deeper into your project. We will discuss expectations, deliverables, and your vision moving forward. Think of it more like a heart-to-heart chat for both of us to decide if we’re a right fit for each other.

  • 02. Kickoff

    Once I send over the contracts and everything has been finalised, you’ll get my Know Your Brand questionnaire for you to fill out. This helps me understand your brand better, your goals, target audience, and how to write copy that is unique to your brand. Complete that, and it’s time for kickoff!

  • 03. Deep research

    Here’s where I dive into all the answers from your questionnaire, your socials, the industry your brand is from, and more. The goal of this section is to help me get into the heads of your target audience - to understand how they talk, what they care about, their likes and dislikes, and most importantly, the golden nugget that going to connect them with your brand.

  • 04. Strategy & flow

    Before I write, I love outlining and mapping the flow of each email or landing page I am going to write. This gives me a clear idea of how to use my research strategically and write copy that connects and converts for your brand.

  • 05. First draft

    The writing begins. This is where I start writing your brand copy. An email sequence or landing page filled with intention, strategy, and details that speak to your audience directly. All the copy I send you via Google Docs will also have comments on my copy choices and explanations.

  • 06. Feedback & refinement

    Once you receive my first draft, you can take a look and share your thoughts and feedback on the copy. I love to think of this as our strategic brainstorming session. You’ll have 2 rounds of revision or more (depending on the project scope), but don’t worry, the inner perfectionist in me always puts her heart and soul into every word she writes.

  • 07. Final delivery

    Post-revisions, you’ll receive the finalized Google Docs with your copy neatly formatted along with necessary research, design, and visual suggestions if needed. You can now confidently launch your product or send emails to your subscribers with copy that has been customised for your brand. 

Let's Work Together

FAQ

  • Before you fill up my Know Your Brand questionnaire, I’ll get on a discovery call with you so we both have clarity on how to move forward.

  • Yes, I do offer standalone services such as email sequence copy and landing page copy that don’t require bundling if those services meet your business’s needs.

  • Nope! My packages only focus on copy, but I will include proper formatting so your designer knows how the copy flows.

  • Don’t worry, my Know Your Brand questionnaire helps uncover your unique tone with thorough and specific questions that will help me nail your voice and messaging better.

  • Yes, to get the most out of our time together, I’d advise having these on hand. 

    1. Access or screenshots of any current email or landing page copy you have (past ones are helpful too).

    2. Basic brand assets (logo, brand colours, brand font, and other brand guidelines like the voice and tone of messaging) if available.

    3. A clear idea of the offer you want to promote (product, service, etc.).

    4. Your target audience insight (what kind of people you’re targeting and who interacts with your brand most.

    5. Most importantly, your commitment to dig deeper when we fill out the Know Your Brand Questionnaire. The more detailed your answers are, the more mind-blowing the copy I write for you will be.

  • Book a free 15-minute call with me so we can get clear on which package is the right fit for you.

  • Yes. My general writing process does include research and strategy. But if you do need extra help, I do offer a standalone 60-minute strategy call that focuses on brainstorming and going deeper into the strategy aspect for your email and landing page copy. 

  • Rush projects do depend on my availability. Plus, I do charge an additional rush fee for turnaround under 5 days.

Cozy interior with plaid armchair, vintage radio, bookshelves filled with books, tabletop with stacked books, and soft lighting. This represents the vibe and feeling I bring when I'm writing copy for you.

Need help choosing a package?

Don’t know which package is the right fit for your business needs? Book a free 15-minute call with me so I can help you figure out the perfect offering for you!

Book Your 15-minute Call