ReviveWell Health Coaching

**Disclaimer: This project is a creative mockup and is not associated with any real client. It was developed purely for portfolio purposes.**

PROJECT OVERVIEW

Brand: ReviveWell (Health coaching program)

Industry: Health and wellness.

Copy type: Long-form landing page.

Goal: To convert visitors into leads by getting them to sign up for a free 7-day trial of their 12-week health coaching program. ReviveWell also wanted to use this opportunity to educate visitors on the benefits of holistic health and personalized coaching while building credibility for their brand.

Introduction: ReviveWell is a holistic health coaching program focused on gut health, energy, and overall well-being, helping people heal from the inside out through sustainable lifestyle and nutrition changes. They wanted to make taking care of your health accessible and easy to do without being overwhelmed.

CHALLENGE

ReviveWell had a strong offer, but they just lacked clarity in their brand messaging and didn’t know how to convey the offer to their audience. They didn’t want to sound scammy because most people are skeptics when it comes to health coaching and holistic methods. They didn’t want to sound too scientific and overwhelm visitors, but they wanted to connect deeply on a human level with their audience as well.

MY STRATEGY

For this project, I decided that a long-form landing page would be more suitable because I wanted to educate visitors in smaller, digestible chunks and help them connect with the program rather than just throwing a bunch of scientific facts and information at their faces. I included a case study, testimonials, and various important information that will guide and inspire visitors to take action with a very low commitment of trying out ReviveWell’s 7-day free trial.

**This case study is copy only, so click the link below to view the full copy.**

Copy Highlights

Web page hero section promoting a 12-week holistic health coaching program. Headline reads: 'Heal your health from the inside out.' The intro body text discusses addressing gut health to alleviate symptoms like bloating and lethargy. A blue button with white text says: 'Fix your gut now.'

Hero section targeting pain points along with the solution

I used the hero section to catch the reader’s attention by introducing common struggles faced with bad gut health. I explained why this happens and then proceeded to position ReviveWell’s coaching program as the solution.

I used a clear call-to-action to tell the readers what they get from taking action.

Image displaying text about gut health issues. The header asks, 'Is your gut health struggling?' Three cards highlight symptoms: Digestive issues like diarrhea and bloating, mood changes with minor triggers, and skin problems such as acne and eczema.

Pain point section

I highlighted common pain points faced by people when they have bad gut health. This is to allow readers to take a moment and ask themselves if they’re going through the same thing.

This helps highlight how important taking care of your gut health is and how it shouldn’t be overlooked. It’s important to help readers make the association between what bad gut health causes and how it may be affecting their lives. I wanted them to connect the dots on their own because this is the best way to raise awareness.

Text about good gut health benefits, including reduced pain and bloating, regular bowel movements, higher energy, stronger immune system, and healthier skin.

Benefits of having good gut health

After the pain point section, I followed it by including a section highlighting the benefits of having good gut health. This helps comfort readers that bad gut health can be remedied.

This also acts as a form of encouragement because with good health, readers get to reap all the benefits listed and that triggers specific emotions for them.

Copy screenshot for a 12-week coaching program offering 1:1 weekly calls, customized meal plans, wellness strategies, daily support, habit-tracking, and a resource library. Includes a 7-day free trial offer and a button to start the trial.

Program content section

I included all the content that readers will get from the 12-week program. Instead of just highlighting features, I transformed them into the benefits readers will achieve. Using words like personalized sessions, tailored to your dietary preferences, feel your best every day, expert curated videos, and more helps users feel like the program is not a generic one-size-fits-all and will be curated to each of their specific needs. That’s exactly what we were going for.

I also included the 7-day free trial in the body text and the call-to-action to remind users that they can try the program out for free first before deciding if it’s the right fit for them, and if it isn’t they can cancel anytime.

Screenshot of copy detailing a 12-week program with Week 1 focusing on the foundations of holistic health, including mind-body connection, personal health goals, and holistic healing. A "Start your free trial now" button is at the bottom.

Breaking down what is covered over 12 weeks of the program

I added this section because it gives readers a more detailed and thorough breakdown of exactly what is covered over the span of 12 weeks of the program. This also helps them decide if they would be interested and if the program is the right fit for them based on the topic coverage.

You’re not only educating readers, this is a chance to explain that their time is valuable and you’re going to make sure they get the most out the 12 weeks they invest in this program.

Text about a personal transformation story highlighting a 12-week coaching program that improved Jeremy’s gut health and lifestyle.

Case study with emotion and storytelling

I love making the most out of case study sections to truly convince the reader. I believe these personal stories, when used right can truly connect with readers and convince them more easily.

For Jeremy’s transformation story, I didn’t want to just talk about how he had terrible gut health, joined the program and BAM his gut recovered.

No, I wanted to build a story. I wanted to go deeper and talk about the emotional rollercoaster Jeremy was on, how bad gut health was seeping into his life and ruining more than one aspect of it. I touched base on actual scenarios, and when highlighting the success of healing his gut health I related it to a personal win for him.

This makes his story much more powerful, and the before-and-after images just further solidifies his transformation. We are targeting both the mental and physical wins from this story.

Promotional text offering a $1497 one-time payment option or three monthly payments of $549. Includes a 7-day free trial for a program lasting 12 weeks. Emphasizes trying it risk-free for 7 days.

Giving readers a low-commitment solution to encourage them to take action

Readers love it when they hear words that invoke low commitment, exclusivity, and scarcity. For ReviveWell’s coaching program, participants get a free 7-day trial to test out the program first to see if it is the right fit for them before committing to a large investment.

This is a great way to encourage readers to take action since it’s risk-free and requires little to no commitment. This also helps build a bond between you and your readers because they’ll view you as an entity that is looking to truly help them rather than just push them to invest. It makes them a priority, which buyers LOVE.

Promotional text offering a free Holistic Wellness Starter Guide with a blue download button.

Lead magnet for secondary call-to-action

By adding a secondary call-to-action that works as a lead magnet, you’re not only finding a way to still provide readers with value so it continues to build your reputation as a credible and trusted source yet you also can collect leads that are interested in healing their gut health but are not quite at the stage of your funnel where they’re willing to invest time or money in a 12-week program just yet.

These leads can continue to be nurtured with valuable content so you can slowly move them further down your marketing funnel over time.

It’s a win-win for both parties.